Wednesday, February 08, 2006

"Local" OR "Danish"


Is it Local or Danish products that are sold in the retail supermarkets in the middle east? The world wide protest aginst cartoons satirising the Prophet Mohammed is costing SADAFCO that manufactures Dairy products using raw materials from local areas and Newzealand.
The followers of Islam have boycotted danish products and local retailers (Panda supermaket ) have come under pressure and removed Danish products from the shelves. These acts have proven that customers can create huge impact in the market and is clearly highlighting the "buying power" . Since the customers have stopped buying their proucts the companise are loosing huge amount of money.
Panda Supermarket removed the Danish products from their shelve to show support to the locals who are outraged at the cartoons. This was one of the core processes the supermarket did to show the support to the locals which added value to the supermarket.
Customer interface was proved as the main strength of the panda supermarket. the company managed to show immense support to the public by removing the products from the shelves and publishing the pamphlets that says "cancelled"
However the SADAFCO is not yet been able to establish this support to the customers. They have not been able to change the perception the locals have to wards the products that they produce, which is because the name of the product which associate it with Denmark.

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